How it all began
The Cradle to Cradle concept originated in the 1990s, the brainchild of chemist Prof. Michael Braungart and architect Willliam Mc Donough. Taking inspiration from nature, their aim was to close the loop of technical and biological cycles, which requires that products be designed with this in mind and that no harmful substances are used in their production. The result: a world with no waste.
The profoundly innovative process requires the use of materials that are free of any substances that might be harmful (e.g. for the biological cycle), the use of renewable energy sources, rigorous water stewardship and fair working conditions.
Globally, more than 2,000 products have already been invented and certified, ranging from cleaning products, textiles and trainers to furniture and even homes. C2C Products
It is an idea that has fascinated many, including Ernst Gugler, the owner of a printing company in Melk, near Vienna in Austria. In November 2011, after nearly two years of R&D, gugler* succeeded in earning a Cradle to Cradle™ certificate for printed products, the first printing company in the world to do so.
Soon other printers joined the Community and together with KLS Pureprint A/S in Denmark and Vögeli AG in Switzerland the range of material is developed further.
In order to promote the trend, we would like to share our knowledge with Europe’s most sustainable printing companies, and partner with them in the Print The Change Community to set benchmarks for green printing and healthy printed products.
Would you like to get involved? If so, we would be happy to hear from you!